NYX Cosmetics x Aquaria Collaboration

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NYX Cosmetics is an LA based beauty brand that has created a cult following with a strong community.
For this campaign NYX partnered with RuPaul's Drag Race Season 10 winner Aquaria for an exclusive collaboration. 
The campaign lived in-store, on NYX's websites, all their social platforms as well as in Sephora and Ulta stores.
 

My Role: Concept & Creative Direction.  Photography: Danielle Levitt