NYX Cosmetics - Spring & Summer Campaigns

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NYX Cosmetics is an LA based beauty brand that has created a cult following with a strong community. NYX wanted a campaign that was in line with their new brand identity, developed by Exposure Agency. Working with Exposure
I created a photo and video campaign that aligned with all their values and new identity; an LA-based community that
does no retouching and is influencer based. Utilizing "NYX influencers" for the campaign was a must for the brand. The campaign lived in-store, on NYX's website, all their social platforms as well as in Sephora and Ulta stores.
 

My Role: Concept & Creative Direction.  Photography: Ted Emmons & Brooke Nipar