Prada SS22

​

The campaign fuses actuality and fantasy, the physical and the cerebral, to capture “the mood of Prada”
– the connection felt between a woman and her clothes. Through the season, the campaign evolves though a series
of videos and photographic contributions devised by a series of emerging image-makers, each invited
on set to interpret the collection, the campaign, and the mood of Prada.

​

My Role: Art Direction  Photography: Liv Liberg  Creative Direction: Ferdinando Verderi